Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
– I don’t have anything big to say.
– That’s okay.
– I just… I know you’ve been around, and I… I’ve just been getting Patrick settled in. It seems like he’s doing pretty good? Considering.
– I think he is, yeah.
– I guess you don’t know this, but I… I really kept in touch with Joe.
– No, I knew that.
– It’s been kind of weird for me not seeing Patrick.
– Okay. I… I didn’t know. You could see him if you want.
– Could we ever have lunch?
– You mean us, you and me?
– Yeah.
– Because I… I said a lot of terrible things to you.
– No.
– But I… I know you never… Maybe you don’t want to talk to me.
– It’s not that.
– Let me finish. However… My heart was broken. It’s always going to be broken. And I know yours is broken, too. But I don’t have to carry… I said things that… I should fucking burn in hell for what I said to you.
– No. No.
– It was…
– No, no, no, no. Randi, no.
– I’m just sorry.
– It… I… I can’t ex… I can’t…
– I love you. [Pause.] Maybe I shouldn’t say that.
– No, you can say that.
– It’s just…
– I’m sorry. I’ve got to go.
– We couldn’t have lunch?
– I’m really sorry. I don’t think so. I thank you for saying everything you said.
– You can’t just die.
– I’m not. I’m not. I’m not.
– But, honey… honey… And I… I want you to be happy. Honey, I see you walking around here, and I just want to tell you…
– I would want to talk to you, Randi,
– But, Lee…
– Please, I… I… I… Because… I…
– Lee…
– I’m… I’m trying to… Lee, you’ve got to… I don’t know what… Look, this is not… I don’t want to torture you.
– You’re not torturing me.
– I just want to tell you that I was wrong.
– No. No. You don’t understand. [Pause.] There’s nothing… There’s nothing there. There’s nothing there.
– That’s not true. That’s not true.
– Let me say this. You don’t understand.
– I understand you.
– I don’t know what to… I know you understand me. I… I… I’ve got to go.
– Don’t.
– I’m sorry. I’m sorry.